When Jermain Defoe decided to leave the Tottenham Spurs to join
the Toronto FC, we decided to make a bloody big deal out of it.
The campaign contained a number of elements including TV, print, OOH, digital, and my personal favourite piece; a double decker bus from across the pond.
TV + OOH + STUNT+ DIGITAL
IT'S A BLOODY BIG DEAL
My role: Art director
Agency: SID LEE | Creative directors: Jeffrey Dasilva, Tom Koukodimos | Writers: Ryan Chiasson, Jeremiah Mcnama
Art directors: Jordan Dunlop, Laura Kim | Production house: Stink UK | Director: Rafael Lopez Saubidet
Editorial: Marshall Street Editors UK | Audio: Apollo Sound | Designer: Flavio Carvalho