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When Jermain Defoe decided to leave the Tottenham Hotspurs to join Toronto FC, we made a bloody big deal out of it.

 

The campaign contained a number of elements including TV, OOH, digital, a duped British newspaper article and my personal favourite piece; a double decker bus from across the pond. 

 

 

 

TV + OOH + PRINT + STUNT+ DIGITAL

 


 

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IT'S A BLOODY BIG DEAL

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CREDITS

 

My role: Art director 

 

Agency: SID LEE    |   Creative directors: Jeffrey Dasilva, Tom Koukodimos    |    Writers: Ryan Chiasson, Jeremiah Mcnama   

Art directors: Jordan Dunlop, Laura Kim    |    Production house: Stink UK    |    Director: Rafael Lopez Saubidet

Editorial: Marshall Street Editors UK    |    Audio: Apollo Sound    |    Designer: Flavio Carvalho    

 

 

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