STOP THE CHASE
A problem gambler loses site of the the damage they're causing, the people they're hurting, and the dangers they're putting themselves through. It's called chasing and it's a sign to stop.
This adrenaline pumping film for the Responsible Gambling Council debuted during Superbowl, leading viewers to stopthechase.ca where they could learn about the signs of problem gambling and how to stop before it's too late.
TV + DIGITAL
My role: Art director + designer
Agency: Anomaly | Creative directors: Dave Douglas, Pete Breton | Writer: Ryan Chiasson
Art director: Jordan Dunlop | Production house: UNTITLED/El Camino Films | Director: David Tennant
Editorial: Marc Langley @ Rooster Post | Audio: TA2 | Photographer: El Camino | Web development: Dynamic Mind