YOU ARE YOUR STORY
Our identities are formed from fragments of the past. Your ancestors experiences inform who you are today. Your story began long before you were born. And it will continue long after you’re gone. This campaign to launch Ancestry in Germany celebrates how the past makes you, you.
TV + DIGITAL + SOCIAL
My role: Creative director
Agency: Anomaly | ECD: Frank Hahn | Creative directors: Jordan Dunlop, David Kauder | Writers: Malu Figuereido, Omar Khairy
Art director: Yonca Yilmaz | Agency Producer: Tobias Moellenbach | Business Director: David Barton | Account Director: Joanna Hirst
Production company: Anorak Film Berlin | Director: Michael Lawrence | Editor: Graham Chisholm, Arcade Edit LA | Grade: Stefan Sonnenfeld, Company 3
Online: Katalyst Berlin | Composition & Sound: Gregory Caron | Production Design: Ricky Eyres | Costume design: Friedrich Ngceni