CAN-AM RYKER

Ride Like No Other

The all new Can-Am Ryker is a ride like no other, so we created a global campaign designed
to position the Ryker as the 3-wheeled ride of mainstream youth culture.

First, we dropped the new Can-Am Ryker in partnership with Capital Records and hip hip super
stars the Migos, who teased the new Ryker in Offset and Cardi B's new music video CLOUT, plus personalized vehicles and on-stage performance appearances.

 

A series of films showcased the duality of the Ryker rider, the rush of the Ryker Rally Edition, 
and endless accessory options that allow you to make your Ryker no one else’s but yours.

 

The campaign was further supported with the Can-Am Ryker Ride Builder App – An augmented reality
tool that let riders customize their Ryker over 75,000 ways, and see their creation from every angle. 
Once their ride was completed, they could reserve it at the closest dealership.

MUSIC VIDEO + FILM  + PRINT + DIGITAL + APP + RETAIL

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CREDITS

 

My role: Art director 

 

Agency: Anomaly    |   Creative director: Dave Douglas    |    Art director: Jordan Dunlop    |    Writer: Ryan Chiasson

Production house: Tiny Giants   |    Director: Andrew Schnieder   |    DOP: Luca Fantini    |    Editor: Katrina Bolletta    |    Audio: BoomBox Sound  Photographer: Aaron Brimhall    |    App Development: Nacent    |    Producers: Kali Kyriazis, Katie Spencer, Danielle Zhang  
CLOUT music video: Capital Records

 

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