RIDE LIKE NO OTHER

The all new Can-Am Ryker is a ride like no other, so we created a global campaign that positioned the Ryker as the 3-wheeled ride of urban youth culture.

First, we  teased the new Ryker in Offset and Cardi B's new music video CLOUT, plus personalized vehicles and on-stage performance appearances.

The campaign was further supported with film and photography, plus the
Can-Am Ryker Ride Builder App – An augmented reality tool that let riders customize their Ryker over 75,000 ways and order it to their closest dealership.

MUSIC VIDEO + FILM  + PRINT + DIGITAL + APP + RETAIL

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CREDITS

 

My role: Art director 

 

Agency: Anomaly    |   Creative director: Dave Douglas    |    Art director: Jordan Dunlop    |    Writer: Ryan Chiasson

Production house: Tiny Giants   |    Director: Andrew Schnieder   |    DOP: Luca Fantini    |    Editor: Katrina Bolletta    |    Audio: BoomBox Sound  Photographer: Aaron Brimhall    |    App Development: Nacent    |    Producers: Kali Kyriazis, Katie Spencer, Danielle Zhang  
CLOUT music video: Capital Records

 

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