RIDE LIKE NO OTHER
The all new Can-Am Ryker is a ride like no other, so we created a global campaign that positioned the Ryker as the 3-wheeled ride of urban youth culture.
First, we teased the new Ryker in Offset and Cardi B's new music video CLOUT, plus personalized vehicles and on-stage performance appearances.
The campaign was further supported with film and photography, plus the
Can-Am Ryker Ride Builder App – An augmented reality tool that let riders customize their Ryker over 75,000 ways and order it to their closest dealership.
MUSIC VIDEO + FILM + PRINT + DIGITAL + APP + RETAIL
My role: Art director
Agency: Anomaly | Creative director: Dave Douglas | Art director: Jordan Dunlop | Writer: Ryan Chiasson
Production house: Tiny Giants | Director: Andrew Schnieder | DOP: Luca Fantini | Editor: Katrina Bolletta | Audio: BoomBox Sound Photographer: Aaron Brimhall | App Development: Nacent | Producers: Kali Kyriazis, Katie Spencer, Danielle Zhang
CLOUT music video: Capital Records