The all new Can-Am Ryker is a ride like no other, so we created a global campaign that positioned the Ryker as the 3-wheeled ride of urban youth culture.

First, we teased the new Ryker in Offset and Cardi B's new music video CLOUT, plus custom-designed vehicles and on-stage performance appearances.

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The campaign was further supported with film, photography, and the
Can-Am Ryker Ride Builder App – An augmented reality tool that let riders customize their Ryker over 75,000 ways and order it to their closest dealership.

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MUSIC VIDEO + FILM  + PRINT + DIGITAL + APP + RETAIL

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