IT ALL ADDS UP
The world of tennis—and the general public’s perception of it—is defined by polo shirts and ‘quiet please’ etiquette. It’s refined. It’s class. It's stuffy.
But the ATP Tour tennis offers a completely new side to the sport people think they know. Each tournament is a spectacle worth savouring.
And there’s more tournaments than weeks in the year.
Here, feuds are fiercer. Emotions are more raw. Rankings rattle.
The drama feels different. Because on the ATP Tour all of it matters on the climb to world # 1.
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TV + SOCIAL + DESIGN
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CREDITS
My role: Art director
Agency: Wieden+Kennedy | Creative director: Juan Sevilla | Writer: Hana Ovcina
Art director: Jordan Dunlop | Designers: Adam Hunt, Josh Knight | Production house: WRACK
Edit & motion: Jon Harris, Sof Vujanic, Nikita Iziev | Sound: Joseph Wilkinson | Producers: Aurelie Livera, Jade Lamb
Account Team: Olli Rosicourt, Abi Devine | Strategy: Ned Hodge, Wil Koslowski
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