HERSHEY'S COOKIES 'N' CREME
Farida The Fortune Teller
No two Hershey's Cookies 'n' Creme bars are ever the same - each bar's cookie bits are formed in patterns as unique as the palm of your hand. Which had us thinking, could this magical bar could be a new way to tell the internet's future?
Kapow! Bam! Blammo! Farida The Fortune Teller was born.
Farida came to life through an interactive digital experience where fans showed her their bar’s cookie bits in exchange for a one-of-a-kind video and a shareable, illustrated fortune. Farida's fame then spread across the Internet through real-time & tailored social content , an interactive tour of her home, and even her very own sharable Giphy page.
INTERACTIVE EXPERIENCE + PRE ROLL + SOCIAL CONTENT
CREDITS
My role: Art director
Client: Hershey's Canada | Agency: Anomaly | Creative directors: Jamie Markovich + Todd Cornelius | Writer: Ryan Chiasson
Art director: Jordan Dunlop | Designer: Jordan Dunlop | Production house: Nimble | Director: Adam Greydon Reid
Editorial: Brett Blackwell @ Nimble | Online: Brett Blackwell @ Nimble | Colour: Brett Blackwell @ Nimble
Interactive Production: Thinking Box | Illustrator: Danesh Mohiuddin