The Chuck Taylor All Star II Boot
We teamed up with one of Canada's hottest hiphop groups from one of Canada's coldest cities - Winnipeg's The LYTICS to put the new Chuck Taylor All Star II Boot to the test as the crew turned up the heat during a wild performance inside an icey cold underground party.
The launch was further supported with custom-shot global visuals, digital assets and an in-store event
where free slushies were given out to customers who tried on the new boot at their local Footlocker store.
FILM + DIGITAL + RETAIL ACTIVATION
My role: Art director
Agency: Anomaly | Creative director: Dave Douglas | Writer: Ryan Chiasson
Art director: Jordan Dunlop | Production house: Creative Soul | Director: Aaron A
Editor: Aaron A | Audio: Aaron A | Photographer: Viktor Radics | Retoucher: Laura Crowell