CONVERSE

The Chuck Taylor All Star II Boot

We teamed up with one of Canada's hottest hiphop groups from one of Canada's coldest cities - Winnipeg's The LYTICS to put the new Chuck Taylor All Star II Boot to the test as the crew turned up the heat during a wild performance inside an icey cold underground party.​

 

The launch was further supported with custom-shot global visuals, digital assets and an in-store event
where free slushies were given out to customers who tried on the new boot at their local Footlocker store.

FILM  + DIGITAL + RETAIL ACTIVATION

 

CREDITS

 

My role: Art director 

 

Agency: Anomaly    |   Creative director: Dave Douglas    |    Writer: Ryan Chiasson

Art director: Jordan Dunlop    |    Production house: Creative Soul   |    Director: Aaron A

Editor: Aaron A   |    Audio: Aaron A   |    Photographer: Viktor Radics   |    Retoucher: Laura Crowell

 

RLNO_Thumb
Behance_Thumbnail_808x632
THUMBNAIL_Converse_Counter_Climate2
VIEW
Hero_Image
TOMAS_FLIXEL_BW_TUMBLR_R1
BREATHTEST_YOUTUBE_THUMB_1920X1080

BACK HOME

© Jordan Dunlop