NIKE CROWN LEAGUE
Nike Crown League is where the underground kings of Toronto basketball battle for the ultimate crown. Our job was to be the social voice that launched and brought the 6 week long tournament to life across not only Toronto, but all of Canada.
First, we set the stage with a cinematic trailer and teaser content. Then, we covered every week on Nike's social channels with highlight smashcuts, flipagrams and live game updates.
FILM + SOCIAL + EXPERIENTIAL
CREDITS
My role: Art director
Agency: Anomaly | Creative director: Pete Breton | Writer: Ryan Chiasson | Art director: Jordan Dunlop
Production house: Kid Studio + Anomaly | Directors: Glenn Michael + Christo Anesti | DOPs: Ali Khurshid + Lester Millado | Editor: Steve Puhach
Audio: BoomBox Sound | Photographers: Jordan Dunlop + Jamal Burger + Charlie Lindsay + Due Pinlac