We took Axe from douchebag to doer with the #Selfmaker Series = a collection of stories about men who didn't just climb the ladder, they built their own.
The series followed the stories of DJ duo THUGLI, Made Clothing creator Tomas Romita, and self-taught Montreal brewer Charles Bierbrier, focussing on the moment they decided to walk away from their old self to persue their passions.
My role: Art director + designer
Agency: SID LEE | Creative directors: Jeffrey Dasilva, Tom Koukodimos | Writers: Ryan Chiasson, Derek Silveira
Art directors: Jordan Dunlop, Andrew Macphee | Director: Andrika Lawren | Photographer: Dale Wilcox
Production house: 3Bird Media | Editorial: Raj Ramnauth @ Saints | Audio: Apollo Sound