We noticed that Deadmau5 (World famous Canadian DJ) and The Guvernment (One of the biggest night clubs in Toronto) were tweeting back and fourth, trying to convince Deadmau5 to show up to a party they were hosting that Saturday.
Deadmau5 randomly replied with "Throw in free Kraft Dinnerand I'm in".
Opportunity tweeted, so we tweeted right back.
REACTIVE SOCIAL STUNT
My role: Art director + designer
Agency: TAXI2 | Creative director: Jeff Maceachern | Writer: Trevor Aune | Art director: Jordan Dunlop