We noticed that Deadmau5 (World famous Canadian DJ) and The Guvernment (One of the biggest night clubs in Toronto) were tweeting back and fourth, trying to convince Deadmau5 to show up to a party they were hosting that Saturday.

 

Deadmau5 randomly replied with "Throw in free Kraft Dinnerand I'm in".

 

Opportunity tweeted, so we tweeted right back.

 

 

 

REACTIVE SOCIAL STUNT

 


 

Deadmau5 Edition

KRAFT DINNER

CREDITS

 

My role: Art director + designer

 

Agency: TAXI2    |    Creative director: Jeff Maceachern     |     Writer: Trevor Aune     |      Art director: Jordan Dunlop     

 

 

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© Jordan Dunlop