During the 2016 NBA Playoffs, the Toronto Raptors advanced further than ever before.
We helped Nike celebrate the team’s unprecedented success by aggregating and transforming real time fan tweets into iconic player portraits including All Star DeMar DeRozan, Jonas Valanciunas and Cory Joseph.
The portraits, available as digital and full size printable posters, served as a visual rallying cry for the team’s fans throughout the playoffs and beyond.
DESIGN + SOCIAL
Nike Face of the Fans
My role: Art director
Agency: Anomaly | Creative directors: Pete Breton + Dave Douglas | Writer: Ryan Chiasson
Art director: Jordan Dunlop | Illustrator: Bryan Espiritu | Graphic artist: Derrick Ramos
Editor: Ashlee Mitchell | Audio: Ashlee Mitchell | Digital Strategist: Jay Satur