Budweiser has been brewing in Edmonton Alberta since 1980. This campaign celebrates the music, places, and people, who like Budweiser are proudly Alberta Made.
First we created a limited edition brew dedicated to the people of Alberta, then we launched it with a little help from Alberta-born Country music star Corb Lund who raised our beer for the first time at an Alberta Made concert that shut down Calgary Stampede.
The campaign was further supported with a CBC content partnership,
digital and out of home around Alberta.
PACKAGING + FILM + EXPERIENTIAL + OOH + DIGITAL
My role: Art director + Photographer
Agency: Anomaly | Creative director: Pete Breton | Writers: Ryan Chiasson, Corb Lund
Art directors: Jordan Dunlop, Mark Bovey | Designer: Andy Slater | Photographer: Jordan Dunlop | Production house: 4K Films
Director & DOP: Aaron Bernakevitch | Editorial: Laura McMillan | Online, Colour & Audio: Redlab Digital | Producer: Christine Stephens