Budweiser has been brewing in Edmonton Alberta since 1980. This campaign celebrates the music, places, and people, who like Budweiser are proudly Alberta Made.

First we created a limited edition brew dedicated to the people of Alberta, then we launched it with a little help from Alberta-born Country music star Corb Lund who raised our beer for the first time at an Alberta Made concert that shut down Calgary Stampede. 

The campaign was further supported with a CBC content partnership,

digital and out of home around Alberta.

 

 

 

PACKAGING + FILM + EXPERIENTIAL + OOH + DIGITAL

 

BUDWEISER

Alberta Made

CREDITS

 

My role: Art director + Photographer

 

Agency: Anomaly    |   Creative director: Pete Breton   |    Writers: Ryan Chiasson, Corb Lund  

Art directors: Jordan Dunlop, Mark Bovey    |    Designer: Andy Slater    |    Photographer: Jordan Dunlop   |    Production house: 4K Films

Director & DOP: Aaron Bernakevitch    |    Editorial: Laura McMillan     |    Online, Colour & Audio: Redlab Digital    |    Producer: Christine Stephens   

 

 

RLNO_Thumb
Behance_Thumbnail_808x632
THUMBNAIL_Converse_Counter_Climate2
VIEW
Hero_Image
TOMAS_FLIXEL_BW_TUMBLR_R1
BREATHTEST_YOUTUBE_THUMB_1920X1080

BACK HOME

© Jordan Dunlop